Moggy Bella, originating from western China, is a rapidly growing underwear and loungewear brand that has expanded to over 400 stores nationwide since 2019. During its early expansion, the focus on brand image development was somewhat overshadowed. To align its market positioning and enhance its competitiveness, we undertook a comprehensive brand image revamp. This involved creating a new,LOGO that reflects Moggy Bella's core values, choosing a cozy yet vibrant color palette, and designing graphics that resonate with the brand's message. Additionally, we revamped the store layouts and shelf displays, ensuring a more cohesive visual identity and offering customers a more inviting shopping experience. These changes not only injected more humanity and emotion into the brand but also positioned Moggy Bella as a fashionable and high-quality underwear and loungewear brand.

猫媛品牌，起源于中国的西部地区，专注于内衣与居家服饰领域，自2019年以来，已在全国范围内开设了400多家门店。然而，在品牌初创期的迅速扩张中，品牌形象的规划和塑造并未得到足够的重视，这导致了店铺形象与经营发展的不匹配。为了提升品牌影响力和市场竞争力，我们团队受邀对猫媛品牌进行了一次全面的品牌形象升级。

在考虑到地域特色、当地消费市场以及品牌本身的定位后，我们决定将猫媛品牌打造成一个时尚与品质并存的内衣居家品牌。在设计中，我们尝试将店铺和品牌视作时尚之物，而非仅仅是商业产品，从而赋予其更多的人

Logo设计：成功打造了一个既符合品牌理念又兼具时尚感的LOGO，增强了品牌的辨识度。

颜色和图形设计：选定了一组既温暖又活泼的品牌色调，并设计了一系列与品牌理念相契合的图形元素，这些元素被广泛应用于各种宣传材料和店铺装潢中，形成了统一的品牌形象。

空间设计和货架陈列：对店铺空间进行了重新规划和设计，营造出了一个既舒适又富有吸引力的购物环境。同时，通过合理的货架陈列，提升了商品的展示效果，优化了顾客的购物体验。