Youmi Canteen, originating from Zhuhai, China, in 2017, offers guests a unique dining experience with its authentic Japanese cuisine. To reflect the restaurant's cozy and homely atmosphere, our design team carefully crafted a brand image that radiates warmth and comfort. Central to this branding is a charming kitten mascot, styled after Jimmy's comics, which adds a whimsical and welcoming touch.

The restaurant's interior design complements this branding perfectly, featuring wooden elements that evoke a sense of natural simplicity and Japanese-inspired aesthetics that create a relaxing and intimate dining space. The use of low-saturation colors throughout the restaurant further enhances the serene and calming ambiance, allowing guests to unwind and enjoy their meal.

This comprehensive and consistent branding approach has been instrumental in Youmi Canteen's successful expansion in the Pearl River Delta region. In a short span, the restaurant has opened 7-8 new locations, all maintaining the brand's distinctive identity and cozy atmosphere, drawing in food lovers from across the region.

有米食堂，这个深受食客喜爱的品牌，起源于2017年的珠海拱北。它由三个怀揣着制作日式美食梦想的年轻人创立，他们希望用精致的食物治愈每一颗忙碌的心。

在设计品牌形象时，客户希望我们能创造出一种温暖、暖心的视觉效果，让每一位走进店铺的食客都能感受到家的温馨。同时，他们也希望我们能为未来的店铺扩张制定一系列统一的标准。

为了满足客户的这些需求，我们的设计团队精心打造了与品牌形象相辅相成的IP人物设计。我们创造了一个几米漫画风格的抽象小猫咪形象，通过生动的场景绘制，展现了一幅幅引人共鸣的画面和温馨的故事。这个小猫咪不仅成为了品牌的吉祥物，更是连接食客与品牌之间的情感纽带。

在店铺设计中，我们巧妙地融入了木质元素和日式轻松亲切的视觉风格。木质元素的加入，让空间充满了自然与温馨的气息，而日式的视觉设计则营造出一种轻松愉快的用餐氛围。这样的设计不仅提升了食客的就餐体验，也让品牌形象更加深入人心。

色彩的选择上，我们采用了低饱和度的色彩搭配，让食客在用餐过程中感到舒适和轻松。这种色彩搭配不仅符合日式美食的清新风格，也让整个空间显得更加宽敞明亮。

最终，这个项目的完美落地为客户在珠三角地区的拓展提供了有力的支持。在短短的时间内，客户就成功地在珠三角地区开设了7-8家店铺，每一家店铺都延续着有米食堂独特的品牌形象和温馨的氛围。