TICTACC Brand Identity Designback

TICTACC, a financial trade platform targeting the Russian and international markets, strives to modernize the finance sector with a vibrant and agile brand identity. We adopted gestures as a universal language to communicate the brand’s core values of timeliness, efficiency, and precision. The name “TICTACC” embodies the ticking of a clock, signifying precision, and is reflected in our gesture-based design. With a colorful and friendly LOGO, TICTACC aims to offer a diverse range of financial services in a pleasant and stress-free trading environment. The final website design presents a refreshed, unique, and recognizable brand image, merging financial rigor with an enjoyable user experience, positioning TICTACC uniquely in the market.

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01PROJECT BACKGROUND

TICTACC,一个主打俄罗斯市场并致力于国际化的金融贸易服务平台,旨在通过创新的设计,打破金融领域传统的严谨风格,注入更多活力和灵动性。

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02CREATIVE CONCEPT

在设计过程中,我们深入理解了客户对于活力、年轻化和灵动性的追求,并希望同时传递时效、效率和精准的概念。为了实现这一目标,我们采用了富有创意的(手势)概念。手势作为一种国际性的语言,能够跨越文化和语言的障碍,以简单易懂的方式传达品牌的核心价值。

“TICTACC”这个名字本身富有节奏感,像时钟的滴答声,寓意着时间的流逝和精准性。我们将这种抽象的声音概念转化为具体的手势语言,通过不同的手势来表达时效、效率和精准的概念。这些手势简洁明了,易于理解,能够快速有效地传达品牌信息。

在LOGO设计中,我们运用了多彩且亲和的字体,使得品牌形象更加年轻化和充满活力。多彩的设计元素不仅代表了金融服务的多样性,也体现了我们为客户提供轻松愉快交易体验的承诺。

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03DESIGN RESULTS

最终的设计效果以网站建设的形式展示出来,方便大家随时查看。通过这一设计,TICTACC品牌形象焕然一新,不仅具有独特的特点和标识性,还成功地将金融服务的严谨性与轻松愉快的交易体验相结合。我们相信,这样的品牌形象将助力TICTACC在俄罗斯及国际市场树立独特的地位。

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